Beautiful Knitters

This logo system was designed to be clean and minimal, while maintaining softness and imperfect details — to both stand out in and tie together the craft community. 

“Beautiful Knitters started out as an idea to bring together the knitting and crochet community on social media. It felt like a great idea to have a professional logo to help people recognise our name and build a brand.

Fast forward 3 years and with nearly 8k followers on Instagram, we decided to go even further and open our own yarn store in London!

Having a full professional logo with various formats and styles ready to go was amazing as it saved time, money and even more importantly for a new business, one less big decision to worry about!

We use the logos Sharon designed for everything: our shop front, website, email marketing and even on some of our best-selling custom-made project bags! The branding has had many positive comments from customers and even designer friends!”

—Karin, Founder, Beautiful Knitters