You might be thinking...

I don’t have any design experience, is this for me?
This is open to all levels of experience — and if you don’t think you’re “creative” you’re encouraged to think again! If you have a business, it needs a visual brand, and this is for you.

I’m not great at tech, is this for me?
If you can use Powerpoint, you can complete this course!

Do I need software?
The course can be completed with any of the following software: Adobe Illustrator, Adobe InDesign, Canva, Powerpoint, Keynote, or Google Slides (free online).

Will you be teaching software?
Instruction in design software, apps, and website builders will not be included — however, branding skills are essential to producing something that looks good & communicates what you need to in any software or context.

I’m already a designer, is this for me?
This course is perfect for any designer interested in expanding their branding skillset. If you do have experience in brand design, but get fed up with long timelines and analytical processes, I highly encourage you to come with an open mind and see how it can be adapted to your own practice. 

Can I use what I learn in Lightning Path for my own clients?
Yes! If you want to learn to use this method for your client work as a designer, or use it to coach your clients on their branding, extra instruction through additional 1:1 sessions at the Mentorship Level is highly recommended.

Do I need to have an established business?
You’ll need to come prepared with a business to brand — doesn’t matter how long you’ve been in business or your experience, as long as you have a clear grasp on your offerings, values, and goals. Personal brands are welcome too.

What’s the time investment?
You can expect to spend about 3–6 hours per week for best results.  

will Lightning Path be offered again?
As this is the first round, there’s no telling if it will be offered again!