The Process:
Each phase will include a 60-min group call with a lesson, time for Q&A, and assignments to guide you through each step:
Phase 1: Look & Feel
The key to developing a brand quickly is creating a mood board that effectively guides your brand from its feeling — not aesthetic.
Phase 2: Brand Development
The nitty gritty of how to create color palettes, find and test fonts, and make sure it all actually works together before you launch it.
Phase 3: Assets & Templates
Set up the foundation you need to easily maintain your brand with easy-to-follow guidelines, templates, and ways to organize your assets for easy access that ensure you never have to “start from scratch” on your graphics again.
You can also upgrade to the Mentorship Level of Lightning Path to receive 3 extra 1:1 sessions — perfect for designers & coaches who want to use this method with your own clients, or if you know you’ll need extra support with tech and other details.