THE PROCESS


WEEK 1: ORIENTATION CALL
See examples of past work and our intended destination before we begin, plus recommended exercises and tools to prepare for the work ahead. 

WEEK 2: Look & Feel
Learn to use mood boards as a surprisingly deep & complex tool to explore the full spectrum of possibilities of your future brand, and ultimately guide the original brand elements we’ll create next. 

WEEK 3: OFF

WEEK 4: COLOR & ACCENTS
My method and “rules” for creating highly unique, versatile color palettes and other accents like background textures, illustrations, icons, and photography direction.  

WEEK 5: OFF

WEEK 6: Q&A CALL
A midpoint check-in where any and all questions will be answered. Optional to share and review your work live. 


This is where we were halfway through the first round:



WEEK 7: OFF

WEEK 8: TYPOGRAPHY & MOCKUPS
Where to find and how to test fonts (including my own custom recommendations for you!) Mockups will be introduced as a way make sure your brand elements all work together smoothly before committing to them. 

WEEK 9: OFF

WEEK 10: BRAND GUIDELINES
Set up the foundation you need to maintain your brand by combining all of your final brand elements and mockups into easy-to-follow guidelines, from my own template — and ensure you never have to “start from scratch” on your graphics again. 

WEEK 11: OFF

WEEK 12: Q&A CALL
Final questions to wrap up your brand guidelines, and send you on your way with everything you need to launch your new brand! 

You can also upgrade to the Mentorship Level of Lightning Path to receive 3 extra 1:1 sessions — perfect for designers & coaches who want to use this method with your own clients, or if you know you’ll need extra support with tech and other details.