The Process:

How we create original & transformative visual brands




1. Creative Direction Exploratory

Leveraging your existing brand strategy and messaging, the visual direction of your brand will be determined by assembling mood boards of detailed reference imagery and inspiration for us to discuss together. 

2. Visual Brand Development

When the creative direction has been approved, the full brand and logo system will be developed simultaneously. Only one direction will be presented.

A diverse set of mockups will show the brand elements applied, giving a realistic impression of how the brand will translate in real life (no confusing, out-of-context sketches to approve along the way).



3. Revisions

One round of revisions is included before finalizing assets + guidelines. Yes — that’s usually all we need!


4. Final Guidelines + Assets

A full PDF of guidelines will be provided, illustrating how to use the brand we’ve created to its fullest advantage, along with final files for the logo and any other assets.

Keep it handy for easy reference when designing your brand materials. Send it to freelance designers, social media managers, and developers to skip playing creative director. Follow it closely and apply it to every aspect of your brand for maximum visual consistency.




Let’s get started...


SUBMIT YOUR APPLICATION ︎

Have more questions? Email inbox@swail.studio for more info.



Brand Design Packages + Pricing




The full transformation:

Visual Brand + Logo System



Includes:
  • Creative Direction Exploratory
  • Logo System (multiple sizes + proportions for different use cases)
  • Color Palette
  • Typography
  • Graphic Accents / Patterns
  • Mockups (to show brand usage in context)
  • One round of revisions
  • Consolidated Brand + Logo Guidelines PDF
Pricing:
Starts at $4444

Payment Plans start at:

  • $1200 x 4 months
  • $600 x 8 months




Build a solid foundation:

Visual Brand



Includes:
  • Creative Direction Exploratory
  • Color Palette
  • Typography
  • Graphic Accents / Patterns
  • Mockups (to show brand usage in context)
  • One round of revisions
  • Consolidated Brand Guidelines PDF

Pricing:
Starts at $2222

Payment Plans start at:

  • $1200 x 2 months
  • $600 x 4 months



The final touch:

Logo System



Includes:
  • Creative Direction Exploratory
  • Logo System (multiple sizes + proportions for different use cases)
  • Mockups (to show logo usage in context)
  • One round of revisions
  • Consolidated Logo Guidelines PDF

Pricing:
Starts at $2222

Payment Plans start at:

  • $1200 x 2 months
  • $600 x 4 months



Additional Services

Available as add-ons to above packages only. Pricing + timeline quoted by request.


  • Photography Art Direction
  • Package Design
  • Squarespace Website
  • Publication Design (books, ebooks, zines)
  • Print Collateral (mailers, postcards)
  • Business Cards
  • IG Post/Story Templates
  • Email Newsletter Templates
  • Webinar/Course Slide Templates
  • Ebooks
  • Email Signature
Don’t see what you need?  Let us know your dreams & schemes on your application. 





When can we start?


  1. Fill out an application + book a consultation call via Zoom.
  2. We’ll discuss your application on our call. 
  3. You’ll receive a proposal with pricing + timeline estimate.
  4. When the proposal is approved, you’ll receive a contract and invoice for your first payment. Approved proposal, signed contract, and first payment are required to book proposed timeline — no exceptions.


SUBMIT YOUR APPLICATION ︎ 


Talk to you soon!