“As a communications director executing someone else’s brand in my day job, when it came to my own brand, I had to find my own visual voice, and be able to trust it.

You can go through so many different ideas, scrolling through other designers’ work, and it’s so easy to fall into the comparison trap. Even if you’re not a designer, you still look at it and go ‘oh my gosh, that stuff is so GOOD, I don’t know what to do…’ 

Now I’m able to know: this feels like me, this feels like something that I can put forward, that can exist in the world and resonate, and it doesn’t feel like I’m putting on a facade. It feels like the visual voice that I have.”


— Rachelle Reinking