You know how some brands are immediately recognizable… just by a symbol or aesthetic?
Apple. Nike. We call them iconic.
You don’t need to see the word to know it’s an Apple product. You only need to see the swoosh to know it’s from Nike.
What a lot of people don’t realize is that a lot of development is behind the look, symbols, and meaning associated with those brands.
That development is what we do at Swail Studio. We curate and create each visual component of a brand to align with the brand’s values, mission, and vision.
Apple’s all-white aesthetic with bursts of color is intentional. Nike’s sleek, minimal intensity is intentional.
We ensure that every visual choice a business makes — from the overall mood, down to the details like logos and fonts — work together to consistently convey the brand’s values across every point where a consumer interacts with the business.
But, the most important part — what elevates brands to iconic status — is to make sure each of those choices reflect and reinforce what that business is here to do in the world.
Most passive consumers don’t realize what’s behind what they are intuitively drawn to as “good branding”…
It distills the vision, values and mission of a company down to visual components that are consistent and resonant to the ideal clients.
If you’re building an iconic business, we can help you build the icon itself. And we’ll give you every other pieces you need to ensure that when your audience meets you, they don’t just see your content. They see your vision.
I’m Sharon, and I’m the Founder and Creative Director of Swail Studio.
After 10 years in the branding and advertising industry, I was known for “making things look expensive.”
Meanwhile, I had quietly developed my witchcraft practice, and clients were already telling me that I had “read their minds” regularly.
I soon saw the opportunity to create far more meaningful work by merging my branding expertise with my intuitive skills.
I realized that I can mirror someone’s life purpose back to them by revealing the deepest, truest expression of their brand.
My work allows entrepreneurs to finally SHOW UP and BE FULLY SEEN… naturally drawing in aligned clients and customers.
Swail Studio is where I lead intuitive entrepreneurs through transmuting the raw, messy, unfiltered essence of their business into their most powerful, visible asset.
Here’s what we do differently from other branding studios:
Decisive Guidance
We know the rules — and the best ways to break them.
We know which details are important, and which are a waste of your time.
We know what works and what doesn’t, and only provide our best recommendation — minimizing as many decisions for you as we can.
Creativity first
We value creativity, uniqueness, and originality above all else.
We aim to create something truly one of a kind and perfectly tailored to each client’s unique vision.
If you want a brand that “fits in” with other trends in your industry… look elsewhere.
Intuitive strategy
We’re witches who follow intuition first.
Don’t be surprised to you find yourself with a brand that is, weirdly, exactly what you wanted.
Even if you never could have imagined, articulated, or thought to ask for it yourself before we presented it to you ;)
We aren’t here to twist or polish your business into something it’s not, or assimilate it into a white supremacist concept of “professionalism”.
Our approach starts with your unique mission in the world — then we craft a brand that draws in your people.
If you’re ready to work together, have questions, or want to say hi, contact us.
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