You’re building an iconic business.
I build the icon itself.
Let’s design and curate every visual element you need to ensure that when your audience meets you, they don’t just see your content.
They see your vision. Your legacy. And they want to be a part of it.
Most passive consumers don’t realize what’s behind what they are intuitively drawn to as “good branding” or “cool” or “different” …
A successfully unconventional brand distills the vision, values and mission of a business down to visual components that are both uncompromisingly true to what makes them different and have a consistency and intentionality that legitimizes that difference.
That’s what will attract the weirdos that you’re meant to work with and repel the ones who don’t get it.
I’m Sharon Wagner (she/her), resident Brand Designer at Swail Studio.
While completing my BFA in Communications Design at Pratt Institute, I dove headfirst into the NYC branding and advertising industry. Over my 8 years working with businesses of all sizes in the agency world, I became known for "making things look expensive."
Meanwhile, I had quietly developed my witchcraft practice, and clients were already telling me that I had “read their minds” regularly.
I soon found I could create far more meaningful work by merging my branding expertise with my intuitive skills. I realized that the seemingly mundane work of “brand design” has the profound power to mirror someone’s life purpose back to them by revealing the deepest, truest expression of their work in the world.
My work allows even the most “out-there” entrepreneurs to finally show up and be fully seen — which naturally draws in aligned clients and customers. I developed FIREBRAND over years of transmuting the weirdest thing about my clients’ businesses into their most powerful assets.
So, don’t be surprised to find yourself with a new visual identity that is, weirdly, exactly what you wanted — even if you never could have articulated it yourself ;)
What makes Swail Studio different:
Decisive Guidance
Know the rules and how to break them.
I know what works and what doesn’t, and only provide our best recommendation, minimizing as many decisions for you as we can. You won’t find any superfluous meetings or endless feedback emails in my process.
Creativity first
Be weird above all else.
I aim to create something truly one of a kind and perfectly tailored to each client’s unique vision. If you want a brand that “fits in” with other trends in your industry… look elsewhere.
Intuitive strategy
A witch follows their intuition first.
Don’t be surprised to you find yourself with a brand that is, weirdly, exactly what you wanted. Even if you never could have imagined, articulated, or thought to ask for it yourself before we presented it to you ;)