Work in Process

The Swail Studio Blog about Branding,
visual identity, magic, and the void.

I won’t convince you that you need to rebrand.
Sharon Wagner Sharon Wagner

I won’t convince you that you need to rebrand.

My clients already value branding, and already have a budget for it. Their big decision is choosing the right designer or agency to make it happen.

When they find me, they often tell me that they immediately knew I would get them, and they are ready to go.

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Would you still wear retail when you can afford couture?
Sharon Wagner Sharon Wagner

Would you still wear retail when you can afford couture?

A question for the coaches and other kinda weird business owners who “didn’t need pretty branding” to succeed:

If you’ve already mastered marketing, sales, strategy, content, copy, energetics all the way to ~$1M… 

Why would you NOT want to bring the aesthetics of your business up to match them for like $10-20k?

If you can afford couture, you wouldn’t show up to a red carpet in the same thing you wore to your first ever networking event years ago. So why is sticking with your old make-do branding ok with you???

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how to strategically half-ass things
Creative Business Sharon Wagner Creative Business Sharon Wagner

how to strategically half-ass things

Dispatch from my Mars return in Cancer 🦀

Especially when it comes to business, absolutely none of the Mars in Cancer advice matches up with conventional “get shit done” motivational advice. 

After 5 years of selling stuff on the internet, I understand how I have to approach business better than ever, and it’s frankly not generally recommended. 

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WARM SOPHISTICATED SIMPLICITY 🏠🪴🖍️🛋️
Sharon Wagner Sharon Wagner

WARM SOPHISTICATED SIMPLICITY 🏠🪴🖍️🛋️

Meet the new visual identity and website for Brooklyn Speech Therapy

Taylor is the founder, and her unconventional approach hinges on working with clients in their own homes — so her brand needed to feel just as inviting, cozy, and clean as the home of a Brooklyn professional (given that there will always be coffee mugs out, stickers on walls, and art on the fridge). 

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