WARM SOPHISTICATED SIMPLICITY ๐ ๐ชด๐๏ธ๐๏ธ
Meet the new visual identity and website for Brooklyn Speech Therapy!
Taylor is the founder, and her unconventional approach hinges on working with clients in their own homes โ so her brand needed to feel just as inviting, cozy, and clean as the home of a Brooklyn professional (given that there will always be coffee mugs out, stickers on walls, and art on the fridge).
The goal: to let her referrals know they are in the hands of someone who gets their and their kidsโ lifestyle.
Hereโs how we did it:
Inspired by the sophisticated yet expressive style of the Bauhaus, the logo and accents are built from simple shapes to create an unexpectedly fun-ky interplay of form and pattern.
The color palette remixes classic primary colors with gentle neutrals and pastels to elevate your traditional โkidsโ palette into what their parents might choose for decor.
Sofia is the minimal, geometric typeface that accents the geometry of the logo and allows the color and photography to shine.
Supporting stock photography was curated to focus on play and home interiors that define what makes Taylor's work different: practicing at home, and tailoring care to the clientโs needs โ not the needs of an institution.
Additional collateral included business cards, an eye-catching neighborhood flyer, as well as slide deck and IG templates, and last but certainly not least: a fully developed Squarespace website based on strategy and copy from Amy and team at Grounded Growth Marketing!
โSharon is a magician. I worked with her to level up the visuals and branding of my speech therapy practice and could not be more pleased with the results.
I knew anything she made would be better than the DIY canva stuff I was using, but she somehow tapped deep into my psyche to create something that was so "me" and so professional. Even friends of mine commented on how reflective it was of my personality and vibe.
Sharon's process was efficient, clear and thoughtful. She took the time to talk with me about my visual likes/dislikes and to learn about my business, which is somewhat niche. I came to her with the goal of creating something that evoked the fun of childhood without being child-like and she nailed it.
She connected me with a great web developer and sent very easy to use brand collateral that I am having a ton of fun with for email marketing and social media.
Biggest take-away: Sharon created a visual world for my business and brand that has upped my entrepreneurial confidence 1,000%. Work with her!!โ
โ Taylor DโAries, Founder
Go follow Taylor to see the visual identity in action on Instagram at @bkspeechtherapy, peruse the new website, and keep an eye out for the reel I'm sharing soon ;) I'd love to hear your questions and comments!
If you're feeling inspired to explore what a fresh, unique-to-your-unique-business rebrand and beautifully functional website of this scope can do for you, a FIREBRAND might be for you. My books are open for Q4!
