So you’re done with the whole black-on-beige femme-script-font “soulpreneur” look... now what?

If you’re not a traditional business owner, the traditional “branding package” won’t necessarily be a great fit for you.

These are the specific needs I identified over 10+ years helping weirdos honor their truest selves in their visual brand:

STEP 1: Define exactly what makes your work/approach/perspective different than anyone else in your industry — aka your particular flavor of weirdness. 

Then, let that guide every aspect of your visual brand. It’s the only way to true originality, and it’s how you create something that sets trends.

STEP 2: Get extremely clear on the aesthetic vision. 

Weirdos are REALLY creative, and we need your weird brain and amazing taste on board for this rebrand.

So, we get your sign-off on a highly specific visual direction for your rebrand before we start design — then you get to be hands-off for the rest of the process.

STEP 3: Create and collect a wiiide range of brand elements to play with. 

Weirdos do NOT like to feel boxed in (and I’ve had many clients put off their rebrand as long as possible to avoid this!)

That’s why we give you lots of accents and assets beyond just some colors, fonts, and a logo. Your new brand should inspire you, not limit you.

STEP 4: You need thorough examples of how to use your brand to its fullest potential so you can create the desired immersive brand experience for your audience and customers,

(A client’s web designer once said the brand we created was the most thorough brand setup they’d ever seen.)

If that all sounds supportive and refreshing for you / your brain / your business, we’ll get along great. Book a short fit call here to see what kind of weird sht we can make together!