Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
MEET FIREBRAND ❤️🔥
FIREBRAND is the rebrand for unconventional business owners that honors your weirdness, so you can show up as your full self and call in your deepest-dream clients at a price point that truly reflects your expertise.
I was hired based on the color of my resume paper.
I had no idea that this was how it went down until my art director told me the story over lunch six months later...
SUNSHINE, FRESHNESS & FLOW 🍊 🌞 🍋 🌱 🍋🟩
Inspired by the movement and flow of art nouveau — and the dance backgrounds shared by the members — the logo and accents incorporate varied line weights and intentionally-imperfect curves and flourishes that draw the eye through logos and patterns.
unobstructed views
I had no grasp of just how obstructed my view of the sky is in NYC until I moved away. We all know that moving somewhere new means a big PeRsPeCtIvE sHiFt. But literally… have you ever just looked at THE SKY in utter awe?
…but what if I don’t like it??
A lot of weight gets put on having and maintaining a perfectly-dialed-in brand, and part of the point of Intuitive Brand Kits is to take away some of that heaviness.
So, I want to address a few of the deep, dark fears that come up around investing in branding.
Do you know yourself “well enough” to rebrand yet?
I want to answer an FAQ that often comes up when talking to prospective clients:
Do I know myself and my business well enough to get a brand kit? I’m in a transition, and I'm not completely sure who I am, or what is next, right now.