Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
…but what if I don’t like it??
A lot of weight gets put on having and maintaining a perfectly-dialed-in brand, and part of the point of Intuitive Brand Kits is to take away some of that heaviness.
So, I want to address a few of the deep, dark fears that come up around investing in branding.
Do you know yourself “well enough” to rebrand yet?
I want to answer an FAQ that often comes up when talking to prospective clients:
Do I know myself and my business well enough to get a brand kit? I’m in a transition, and I'm not completely sure who I am, or what is next, right now.