…but what if I don’t like it??

A lot of weight gets put on having and maintaining a perfectly-dialed-in brand, and part of the point of Intuitive Brand Kits is to take away some of that heaviness. 

So, I want to address a few of the deep, dark fears that come up around investing in branding — especially when looking at your very first branding services purchase, like an Intuitive Brand Kit:  

What if I don't have time to implement it, or I'm too scared to use all of it right away?

What if I don't use it "right" and mess up my brand??

What if I change my mind about it?

And, what if I spend this money... but I don't like it?????

First, it's ok to implement a new brand as slowly as you need to. 

DO NOT be embarrassed to receive, process, integrate and adapt at your own pace.

You are allowed to spend time with your brand privately and decide how you want to relate to this new piece of your work before you’re ready to share it.

And, you’re allowed to put it down when its time is done. In fact, I hope you do, because I hope your business continues to evolve and grow past a $500 brand kit! Even if it feels like the biggest, riskiest you’ve ever made at this point in time.

Which brings me to… 

It's ok add extra things onto your brand kit, only use half, or recycle it into something else.

I occasionally have a past client tell me they were scared to add in a new color / use an old brand for a new project / in some way not use the brand I made in ~exactly~ the way I recommended.

If your business drastically changes and you keep using your brand, I am always thrilled to see it — because it means I really got your deeper core values right, and you are still living them.

If your business and values evolve — if you realize there is a piece of it you were missing when we first worked together, and there is something that needs to be added or removed from the original brand — THAT IS AWESOME and I genuinely love to see it!

NEVER let my work, or any limitation imposed by “your brand,” hold you back from evolving and owning your current truth.

Your truth and whatever journey you need to take with your business MUST outweigh what any outsider tells you — even if they are an expert.

And if it comes down to it... you don't have to use your brand kit at all.

You get to do whatever you want with it. 

You don’t owe me shit. I’m not stalking your posts and judging whatever you’re doing! Frankly, you would have to pay me for the time and brain space to do so.

Of course I love to see my clients use ANY piece of what I created for them. But if you choose not to, that’s ok. You won’t be the first. 

Not that I’m bad at my job, lol. As a sample set, I will share that out of the 12 kits I’ve fulfilled + received feedback on so far, I’ve only had two people tell me that one or two pieces weren’t quite right, and I haven’t gotten one *completely wrong* yet. 

So if you're a numbers guy, I can confidently tell you that if you already like my work, there’s at least an 83% chance you’ll like what I come up with for YOU, too. 

But if, on the off-chance, you end up not liking it, I respect that. I sincerely hope that the process gives you the clarity that you need to move forward. 

(And… I do offer revisions for an extra fee if you want me to take a second pass!)

Buuut just in case… here's how you avoid ending up with something you don’t like.

My strength is distilling A LOT of information (see my *thorough* intake form) down to its most clear and focused essence/flavor/feeling.

When I get it wrong, it is almost never about the work itself. It’s because there was a miscommunication. (Hello fellow NDs.) 

Some information was left out that I didn’t think to ask for. The client changed their mind. I misinterpreted something. In some way, I thought I was clear, but it turns out I wasn’t.

So, if in doubt, TELL ME EVERYTHING. I will work with what you give me, but do give me as much as you can. Incoherent ramblings and a 200-pin board > a few keywords and a screenshot.

Include playlists! Pinterest boards! Samples of your work! A weird dream you had! It all helps. Do not be self-conscious about oversharing or “too much-ness” — you are very welcome here.

If that sounds like something you can do, brand kits are open early for January 2024 — so I can offer extended payment plans!

The very lowest payment plan (4 monthly payments of $127) will close in just a few days on September 30. There are only 5 slots left — so if you want to make sure you get in this round, reserve yours here!