SUNSHINE, FRESHNESS & FLOW π π π π± πβπ©
After sitting on this one since early summer, it's finally time to share the new visual identity I created for Grounded Growth Marketing!
Here's a breakdown of each element, and how they each flow together into the whole:
Inspired by the movement and flow of art nouveau β and the dance backgrounds shared by the members β the logo and accents incorporate varied line weights and intentionally-imperfect curves and flourishes that draw the eye through logos and patterns.
The double-G monogram with the rays of a sunburst create a bold and playful βstampβ that underlines your signature framework and the heart of the business: Grounded Growth.
Custom-drawn wordmarks and logo suites (you won't find this "font" anywhere to download) are so effective because the style and mood of it can be threaded through other brand accents: patterns, icons and doodads of all kinds that add so much more depth and playfulness than "just a logo" and some photography. This brand happens to be a prime example!
The color palette was first imagined by Hillary Weiss for the brand photoshoot, so I tweaked it slightly for accessibility. It mixes in the freshness and sweetness of citrus, an orange slice squeezed to the last drop.
Modern, versatile typography lets the color and details shine, allows the eye to rest, and lends effortless elegance.
Paper textures lend depth and tactility to the ultra-bold palette, and a hint of sunny vintage juice cartons.
Additional collateral included business cards, stationery, IG templates, and a slide deck template, all set up in Canva for ease of use.
Go show GGM some love on Instagram, and check out more visuals in the reel here!
βWorking with Sharon on our rebrand was a seamless and delightful experience from start to finish.
We came in with some existing creative direction, and she integrated those ideas with genuine collaboration and curiosityβtwo things we really value on our team. We felt heard and seen throughout the entire process, which made it so easy to trust Sharon with helping to define our identity as a company.
The deliverables were gorgeous, thorough, and ready to implement right away across our web and social content. We didnβt expect to receive so many intricate patterns and textures alongside a new logo, fonts, and colors. Our website designer even said it was the best brand guide sheβs ever received.
Sharonβs communication was clear and intentional, both in meetings and via email. She listened to our feedback and provided thoughtful, detailed options that reflected exactly what we discussed and brought our vision to life in ways we hadnβt imagined. The end result is a brand design that captures the essence of who we areβsophisticated, refined, fresh, creative. Weβre obsessed.
Weβve already hired her for additional work on new templates, and I think sheβs stuck with us now, for projects forever into the future!β
βAmy & the team
If you're feeling inspired to explore what a rebrand of this scope can do for your business, you're in luck: my revamped sigature offer, FIREBRAND, is live and we're currently booking for September.
More details to come β send through your questions and comments!
