Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
how to strategically half-ass things
Dispatch from my Mars return in Cancer 🦀
Especially when it comes to business, absolutely none of the Mars in Cancer advice matches up with conventional “get shit done” motivational advice.
After 5 years of selling stuff on the internet, I understand how I have to approach business better than ever, and it’s frankly not generally recommended.
I was hired based on the color of my resume paper.
I had no idea that this was how it went down until my art director told me the story over lunch six months later...
SUNSHINE, FRESHNESS & FLOW 🍊 🌞 🍋 🌱 🍋🟩
Inspired by the movement and flow of art nouveau — and the dance backgrounds shared by the members — the logo and accents incorporate varied line weights and intentionally-imperfect curves and flourishes that draw the eye through logos and patterns.
unobstructed views
I had no grasp of just how obstructed my view of the sky is in NYC until I moved away. We all know that moving somewhere new means a big PeRsPeCtIvE sHiFt. But literally… have you ever just looked at THE SKY in utter awe?
I would rather die.
I have watched a pathological amount of Star Trek this year.
I firmly believe that all media you binge-consume counts toward something positive eventually. There’s a reason you’re drawn to it. Especially while paralyzed on the couch during a depressive episode.
Then, there’s the media that immediately changes your life.