I won’t convince you that you need to rebrand.

If you need to be convinced, it's not time yet. 

I had a two-year-old post slated to recycle this week: How do I know it's time to rebrand? As soon as I began rewriting it, I realized it didn't make sense for my business anymore — because my ideal client already knows that it's time.

My clients already value branding, and already have a budget for it. Their big decision is choosing the right designer or agency to make it happen.

When they find me, they often tell me that they immediately knew I would get them, and they are ready to go.

My clients love that my look is edgy, even if they don’t want that specific look for themselves, and can see from my work that I will make their work look like them. 

They already know the importance of standing out, and want to be more of themselves in their business. They do not want to be seen as bland, boring, or like everyone else.

My clients are experts who know wtf they are doing, and they are ready to follow the lead of an expert in the visual aspects of their business. 

They appreciate a good metaphor, a little magic, and definitely v i b e s, even if they are overall very practical and grounded in their work.

My clients are future-thinkers who are clear and confident in their vision for their business. They act on momentum, but don’t rush long-term decisions.

They have been planning and budgeting this rebrand for a while, and don’t mind waiting a few more months to get exactly what they want.

My clients are at a turning point — they have other big changes happening in their business, usually attached to why they need to rebrand in the first place. They are busy and need it done without any micromanagement or hand-holding.

Their rebrand is the last, critical piece needed to tie their new vision together, make those changes widely visible, and ultimately land in their new era.

If you have big plans for 2025 and need a rebrand to match, let’s chat.