π± The Rebirth of Earthshine Holistics π±
This is the story of one of my first ever Intuitive Brand Kit clients, Taisha.
She just re-launched her herbal product business, Earthshine Holistics, this past week β with a new brand, custom logo system, and packaging labels by Swail Studio β which have been a year in the making. Go congratulate her!
This project speaks to not only *just how far* you can take a brand kit, but the difference that the details of a full and cohesive logo system can make, and the pros of hiring a pro when you have a design job you know you're not going to do justice by yourself.
What's WILD is the before and after photos she sent me:
Before: *covers face*
After: *mic drop*
"So that set up was like in dec 2022 and then the one from this weekend!!! Everyone loved the labels because it made the products feel and look more professional and luxurious!! Which was our goal!!!" β Taisha
It truly speaks for itself. Everything has changed, down to her posture.
It's such a perfect illustration of the outer AND inner transformation that a rebrand can bring. You can't always see the difference that it makes in my clients when they're posting from behind a screen.
But in person, at a booth? When I talk to them about how their creative and content processes have changed? When they tell me how much more confident and "together" they feel? It's OBVIOUS.
Here's the brand kit we started with:
When Tai first reached out, she was ready for a big change. We shared values around mental health, and I was thrilled to work with someone I clicked with on that level.
After we completed her brand kit, she asked me not to share it quite yet β because she wanted to add more to it first! She requested a custom logo system, with a wordmark I tweaked from the original plain-text version included in her kit, plus an EH monogram that mimics the curve of the earth and the single holdover from her previous brand: a cute lil red panda icon!
Then, we continued with packaging. In order to work within her budget, we came up with a project in which I would provide her label templates that she could then customize, update, and get printed + assembled herself.
Go show Tai some love on IG and check out her product line!
If any of that intrigues you, I have a new offer coming β hop on the email list in the footer for updates. But meanwhile, know that the prerequisite will be a Brand Illumination. If you're ready to take the first step, book yours here.
