Real growth is messy.

Resilient & bold. ⁠Grounded & irreverent.⁠ Visionary & real.⁠ The radical compassion found in the Holistic Business Academy is also relentlessly results-oriented — and this visual identity is crafted to reflect the dance between grit and ease.⁠

The Brand Marks combine a monogram inspired by heritage luxury with a simple, understated sans-serif, grounding them in no-bullshit clarity. ⁠

The modern utility of black & white is grounded in cool, refreshing neutrals. Bold accents of acid green reflect the thrilling and hopeful dissolution of everything you thought you knew about business, and the fresh shoots of spring. Rust red is the inevitable corrosion of unsustainable old systems, and a reclamation of our own power.⁠

Cormorant Garamond is a sharp, modern take on historical forms. Its complement, Epilogue, is a contemporary but practical take on a neutral sans serif. ⁠

Rough paper textures and bluntly un-dainty accent icons inspired by the RWS Tarot — subtly referencing both the divine and mundane forces in HBA’s approach — remind us that the work is messy, but it is the only way shit gets done.⁠