Deep mystery + accessible simplicity
Witchcraft isn’t always “pretty.” The dense darkness of the unknown can be unsettling like a silhouette in the forest, or (and?) as tender and healing as a rabbit’s burrow. The visual identity for Ren+Spiritwork is crafted to match Ren’s loving and grounded approach to meeting and holding the unknown: soft, deep, and striking.
Inspired by the mysterious and gentle intrigue of a cat’s glowing green eye, the brand icon is both bold and grounding, and is playfully employed throughout the brand in illustrations and patterns.
Softly desaturated colors suggest the liminality of dusk or dawn — with bold dashes of warm gold and orange like pinpricks of light. Contrasting, heavy black suggests there’s something deeper here.
Sans serif, minimal typography is as clear and inviting as a children’s book. Jost, inspired by Futura, brings elegance and lightness to an otherwise utilitarian digital space.
