I’ve been busy over on IG talking to people about my new Intuitive Brand Kits!

(ICYMI, they include a 1:1 visioning session with me, your brand keywords, colors, fonts, wordmark, mini stock photo library, plus extra tips + tricks for how to use them... for $497, with payment plan available. More info here.)

If you’re not hanging out there these days (which I fullllly support), or just want the tl;dr version, here’s a little round-up of what you NEED to know:

Not feeling confident in how your brand looks is not your fault (and you can't just "mindset" your way out of it).

Your inherent creativity as a human being will get you far — but intuition alone will never replace the experience and confidence of a professional designer when making the most strategic choices for your business and situation, quickly.

A well-calibrated brand aesthetic for you and your desired audience isn’t just pulled out of your ass. It’s going to take a while to learn, experiment, and get it right, and that’s ok.

If you’re not a professional brand strategist or designer, don’t put the pressure on yourself to be one! Give yourself grace to learn, experiment, play. It’s not a reflection on your actual work, commitment, or ability to “show up.”

Asking someone who knows more than you will always be faster, easier, and more effective than trying to figure it out yourself.

When I was first learning astrology, I spent 3 years mainlining blog posts and IG content trying to interpret my own chart before I finally invested in a reading with a professional. It BLEW MY MIND, changed my LIFE, and I wished I had made the investment much earlier.

There was no way I could have grasped the full power of astrology without a professional’s insight on the unique complexities of my own chart, specifically.

Much like astrology, or any complex skillset, piecing together random branding content from the internet will never replace customized guidance for your specific business.

Trying to reverse-engineer a brand that works for someone else will never really work, because it was never meant for your specific business.

You don't need a massive 4- or 5-figure branding package when you have just started your business. Take some time to get to know it first.

The pressure to *have it all figured out* and look like you have your shit together is real. But if you haven’t, and you don’t… why would you invest SO much money in a “professional-looking” brand to pretend you do?

Honestly, you will just want to change it in a year.

But, hiring a professional to point you in the right direction — within your budget — is a wildly helpful shortcut. If you are just getting started with your brand, a brainstorming session and map from an expert can go a LONG way until you’re ready to take that leap.

All you need is a simple, solid foundation to build on, experiment with, and make your own as your business grows.

If you can relate to any of the above… you might be ready for an Intuitive Brand Kit.

(And if this reminds you of anyone you see struggling, please share it with them, too!)