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Staying true to the DIY roots of So You Wanna Be a Witch — its original title, and one of the first podcasts of its kind to combine business and witchcraft — the sub-brand for The Holistic Business Podcast carves its own space between your typical buttoned-up business podcasts and whimsical love-and-light mystical podcasts.
This sub-brand builds on the core colors of the HBA brand, introducing cream, forest-floor greens, and emphasizing rust as an accent. This makes for a warmer and softer look than the overarching HBA brand — but retains the heretical “grown-up grunge” look & feel.
An additional LOUD font, Bebas Neue, more obviously differentiates the Podcast content from other HBA programming, as well as adding back some of the *punch* to the softer palette. A wide range of new paper & film textures adds to HBA’s trademark gritty aesthetic while adding lots of versatility for episode art and promo materials.
![flare-cypress.png](https://images.squarespace-cdn.com/content/v1/624b61285efb0b7550456b16/a765a1ba-dfdc-4d20-b52d-0bec6d176989/flare-cypress.png)
![dust-pistachio.png](https://images.squarespace-cdn.com/content/v1/624b61285efb0b7550456b16/8c00829a-704b-499d-bc11-082b519a9f2c/dust-pistachio.png)
![grain-rust.png](https://images.squarespace-cdn.com/content/v1/624b61285efb0b7550456b16/1040c356-d109-4146-b755-14674cb0dd00/grain-rust.png)
![paper-olive.png](https://images.squarespace-cdn.com/content/v1/624b61285efb0b7550456b16/f43803f8-5d28-400d-9312-04925ad8d72f/paper-olive.png)
![paper-cypress.png](https://images.squarespace-cdn.com/content/v1/624b61285efb0b7550456b16/a8aa3e5a-4be6-4ada-bb22-5d9476236879/paper-cypress.png)
![dust-rust.png](https://images.squarespace-cdn.com/content/v1/624b61285efb0b7550456b16/1664215611774-IXOBNWVICA05K3H28NEG/dust-rust.png)