Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
![If you do nothing else for your brand, make a playlist](https://images.squarespace-cdn.com/content/v1/624b61285efb0b7550456b16/1666992545285-IVKI1ZVB4R8S5B1B2YLV/theywhojump.gif)
If you do nothing else for your brand, make a playlist
Playlists are one of my favorite ways to energetically explore and develop a brand without putting pressure on the visual part of it.