Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
Are you a 2am idea person?
To create, I need time and space to myself. Darkness. Silence. Solitude. These are the ideal conditions that allow ideas to bubble up from my subconscious mind unhindered. Enter the 2am idea.
If you do nothing else for your brand, make a playlist
Playlists are one of my favorite ways to energetically explore and develop a brand without putting pressure on the visual part of it.