Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
The key to an innately fascinating brand
It’s the culmination of what I’ve learned since turning my focus to the witches and weirdos that I love working with most.
How to give up your identity
In the last few months, I stopped drinking coffee every day — a habit I’ve had for my entire adult life.
As I started telling people, I realized that the hardest part wasn’t actually cutting coffee itself.
The hardest part was giving up my IDENTITY as a hardcore NYC coffee junkie.
Awkward phases are normal… and so is growing out of them
I meet a lot of business owners who are embarrassed to tell me that they built their business with bare minimum or even non-existent branding. My hot take: honestly, this is COMPLETELY ok. Here’s the quickest way to reset & refresh your brand.
Why I’m rebranding (again)… and how to know it’s time
How do I know it’s time to rebrand?
It’s one of the questions I get asked the MOST often, and I happen to be deep in it right now — so here’s my process.
Do any of these thoughts sound familiar:
My content doesn’t feel fun/exciting anymore. My brand feels limiting. It’s time to enter a new phase of my business… and my brand feels OLD. I’m reworking my core offers… they don’t really match my brand. It’s just not ME anymore.
I catalyze people
People in my orbit get shit started. They take first steps, reach out to people, start businesses, make ideas real.
Friends have told me they literally walk into opportunities on their way home after spending a few hours with me.
And while some people meet and celebrate and ACT on the intensity I naturally bring to the table… others don’t 🤷♀️