Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
6 ways that branding = magical practice
For all the witches and occult practitioners: Have you ever wondered if your brand and “aesthetic” is important or worth investing in? Well, it’s kind of like explaining to someone why they should give a fuck about MAGIC.
Energetic visionary witchcraft
That’s right - this is where I go FULL WOO. Lately I have been distilling my practice down to its ✨ simplest possible ✨ form: energetic visionary witchcraft.
How to give up your identity
In the last few months, I stopped drinking coffee every day — a habit I’ve had for my entire adult life.
As I started telling people, I realized that the hardest part wasn’t actually cutting coffee itself.
The hardest part was giving up my IDENTITY as a hardcore NYC coffee junkie.
I catalyze people
People in my orbit get shit started. They take first steps, reach out to people, start businesses, make ideas real.
Friends have told me they literally walk into opportunities on their way home after spending a few hours with me.
And while some people meet and celebrate and ACT on the intensity I naturally bring to the table… others don’t 🤷♀️