Ready to make something BIG together?

Your first step is a Brand Illumination — a clear, practical brand & marketing plan that prepares trend-setters, industry-shifters, and delegators for their high-level brand overhaul.

A full-scale rebrand is a big committment — and investment.

How do you know it’s time?

Because you’ve built a successful business on your current brand and look, and it still “works,” but you know deep down… you’ve outgrown it.

You are clear on what you do and your current brand as it is — you’ve already built a successful business on it! — but need help to identify the opportunities you’re missing and what to prioritize (or not) to get where you want to go next. Does it make sense to get a custom logo right now, or is the real issue your website?

You’ve done your time DIYing everything. Now that you have the money to trade for some of your time back, you would love nothing more than to hand high-level branding and visual decisions over to an expert, so you can spend your brain power where you need it most — running and growing your business.

You need guidance on more complex assets than just your instagram feed and a linktree page. You have a full website, sales funnels, an established product line, etc… There are a lot of moving pieces in your business, and they each need to be addressed with care and consistency.

You’re not about to spend all your time redesigning every little piece of your business (or you’re absolutely dreading it), so you need detailed recommendations that your VA or other contractors can easily follow — or a full-service package that includes the nitty-gritty.

To that end, you don’t have time to read a long-ass sales page, and you know better than to invest thousands of dollars in a service without knowing exactly what you’re getting first! (I promise I’m getting to the point…)

Instead, let’s start off on the right foot.

I want you to feel energized and excited about the possibilities that rebranding will open up for the future of your business — not nervous or overwhelmed.

I want you to try on my vision for your business for size before committing to working together.

I want to give you immediate, practical recommendations to focus your audience’s experience and make your work more impactful immediately, instead of having to wait until we’re done with the entire project for you to start seeing results.

And most importantly, you need to know now exactly how your brand needs to work, and what it has to do and say to succeed — whether we continue working together, or you choose to go your own way.

That’s why we’ll start with a Brand Illumination — an actionable brand & marketing plan that:

a) shows you exactly what changes you can make right now to make your work shine its brightest, and

b) allows me to fully understand your business and its needs so I can recommend branding services that will best… serve you.

It’s the mandatory first step to working with Swail Studio on high-level branding and design (like a full-service rebrand, custom logo system and/or website intensive), and provides the deep, stable conceptual foundation we’ll build your brand from.

To do this, I conduct a deep-dive session to get to the core of your brand, take a look at where you’ve been and where you’re going, your deep whys, and define what a new brand has to do to move the needle for you.

As well as being helpful and clarifying for you, it’s a plan for our future work together — and will guide every decision made for your brand going forward.

How it works:

  1. Your Brand Illumination starts with a 90-minute 1:1 session, where I’ll interview you about every aspect of your business. (No prep required — just show up ready to chat! The more off-the-cuff, the better.)

  2. I distill the findings down to a potent little PDF that details your current situation, differentiators, marketing suggestions, recommended key messaging with examples, audience, and keywords — all laying the foundation for your rebrand.

  3. Based on all of the above, I’ll then recommend branding packages that make the most sense for your business right now. Plus, the cost of your Brand Illumination will be deducted from those services! (See the FAQ for more details.)

  4. After delivering your PDF (within 2 weeks of the session), we’ll have one last follow-up meeting to make clarifications, answer questions, and talk next steps.

Testimonial

“Before working with Sharon, I had a fairly clear view of what my brand was, what and who my work was geared towards, and what kinds of products and services I was creating. But through our in-depth conversations, and Sharon's insightful questions, I found a lot of personal clarity and confidence for the future of my business. I felt more energized just after talking with Sharon about my work, but the brand illumination package that she sent me soon after absolutely blew me away.

Sharon cut through the noise and helped me recognize who I am, what my work is about, and how my branding and digital spaces can be adjusted to more clearly communicate with my clients. 

Sharon is warm and approachable, and we had a great time chatting about all things business. She has a sharp mind and was able to concisely and brilliantly capture my values, interests, aesthetic, and goals with her language, observations, and insights. She also offered practical, tangible suggestions for layout and language adjustments that I could make to my website, social media, and general sales copy.

I took her expertise to heart, made a number of recommended changes within a few weeks of our work together, and exceeded my sales goals on my very next offer, reaching new clients without doing any additional outreach or marketing work beyond my usual efforts.

If you're thinking about working with Sharon, I 1000% recommend that you do it! I was optimistic going into our consultation, but the value of her services and the impact that her suggestions had on my website, sales techniques, marketing, and general business planning absolutely exceeded my expectations. Sharon is the real deal and her services are more than worth it!”

— Meg Jones Wall, 3am.Tarot

In case we haven’t met yet…

I’m Sharon, the Founder and Creative Director of Swail Studio — and I make weirdos look expensive.

Over my 10 years in the branding and advertising industry with a focus on luxury products, I was known for "making things look expensive." Meanwhile, I quietly developed my witchcraft practice, and clients told me that I “read their minds” regularly.

I soon saw the opportunity to create far more meaningful work by merging my branding expertise with my intuitive skills. I found that I could mirror someone’s life purpose back to them by revealing the deepest, truest expression of their brand.

My work allows entrepreneurs to show up as their fullest selves, with complete confidence in their expression and how they are seen — and naturally draw in ideal clients and customers. As both a branding professional and an intuitive witch, I have the ability to both see you fully and help you shine in your full weirdness.

Once we complete your Brand Illumination, the full-service branding intensives I can offer on the other side are your chance to experience my full powers! ;)

Explore similarly-scoped projects in my portfolio below:

Testimonial

“Thanks to her branding work, we were able to nearly double the price of my membership while actually increasing sales conversion rates!

Sharon is a consummate professional and a delight to work with. In addition to the sales improvements, having a clear brand kit and guidelines has made my company's marketing efforts much less stressful.

We no longer have to figure out what to do or what things should look like; we're able to focus on creating quality content knowing that we can lean on Sharon's guidelines to ensure that the brand is clearly communicating our values and our message. I can't wait to work with Sharon again!”

— Sarah M. Chappell

Questions?

  • Yes, the $750 you pay for your Brand Illumination will go towards the total cost of future brand and design intensives! (For example, if you purchase a Brand Illumination for $750 and choose to move forward with a $2400 intensive, you only pay $1650.)

    The fine print: this does not apply to services under $2000, such as Intuitive Brand Kits.

  • Custom branding, websites, packaging, and more! I work in an intensive style where I focus on just one client at a time, so your project gets done within just a few weeks.

    All intensives begin with custom branding at a minimum of $2400 and 2 weeks to complete. More thorough intensives that include custom-drawn logo and icon systems, multi-page SquareSpace websites with copywriting support, and more, usually land around $5k. The most involved services like a packaging suite, a website on a specialized platform, or lots of done-for-you collateral are custom quoted as needed.

    If that sounds overwhelming and/or your eyes just glazed over, that’s exactly why I conduct Brand Illuminations! They are all about determining which services will move the needle for you, and steer you away from over-investing.

    We can go over more details on a fit call and discuss what might appropriate to your needs, but I won’t make a final recommendation or provide a specific quote until after completing your Brand Illumination — I have to get to know your business deeply to find out what you really need to shine!

  • Go for it! A Brand Illumination can be very helpful for any business owner that needs help clarifying their brand, even if it’s not the right time for a full rebrand.

    I have also had clients proceed with an Intuitive Brand Kit afterward — if it makes more sense for where you are in your business than an intensive, I’ll even sign you up for yours before the next launch ;)

  • A Brand Illumination addresses the conceptual foundation of your brand, not what it will look like (yet) — so it doesn’t include specific visual recommendations like a color palette, mood board, etc. Then, everything we clarify and uncover (your differentiators, messaging, keywords, and more) will act as our “north star” to guide the design in whatever services we proceed with next.

  • Because Brand Illuminations are intended as the first step of a higher-cost service, payment plans are not offered — this is the cost of entry to work with me at this depth. If this is out of your budget, an Intuitive Brand Kit might be for you!

  • No refunds will be given for any reason. But also, life happens. if you need to delay your session for any reason, you can reschedule via Calendly or reach out to inbox@swail.studio and we’ll get you sorted!

  • Absolutely! You can book a quick 15-minute fit call here to see if I can help you out or point you in the right direction if not.

Book your

BRAND ILLUMINATION

Let’s get you on the calendar — I’ll see you there!