Work in Process
The Swail Studio Blog about Branding,
visual identity, magic, and the void.
You need a mood board. No exceptions.
It’s the “secret” to my process. It's a translation from the verbal and energetic into the visual. It’s a mood. It’s a strategic direction. It's a peek into what is possible. It’s divination.
Steal my brand guidebook 😈
If you’ve ever asked or wondered what you tangibly get when you hire us… you’ll want to check this out. And I encourage you to envision what YOUR brand guidebook could look like as you watch.
Are you a 2am idea person?
To create, I need time and space to myself. Darkness. Silence. Solitude. These are the ideal conditions that allow ideas to bubble up from my subconscious mind unhindered. Enter the 2am idea.
If you do nothing else for your brand, make a playlist
Playlists are one of my favorite ways to energetically explore and develop a brand without putting pressure on the visual part of it.
Energetic visionary witchcraft
That’s right - this is where I go FULL WOO. Lately I have been distilling my practice down to its ✨ simplest possible ✨ form: energetic visionary witchcraft.
The key to an innately fascinating brand
It’s the culmination of what I’ve learned since turning my focus to the witches and weirdos that I love working with most.
Fuck around and find out (with your website)
If you’re sick of what you’re working on lately, have you given yourself permission to fuck around and find out? How I finally finished my website after 8 months.
How to give up your identity
In the last few months, I stopped drinking coffee every day — a habit I’ve had for my entire adult life.
As I started telling people, I realized that the hardest part wasn’t actually cutting coffee itself.
The hardest part was giving up my IDENTITY as a hardcore NYC coffee junkie.
Awkward phases are normal… and so is growing out of them
I meet a lot of business owners who are embarrassed to tell me that they built their business with bare minimum or even non-existent branding. My hot take: honestly, this is COMPLETELY ok. Here’s the quickest way to reset & refresh your brand.
Why I’m rebranding (again)… and how to know it’s time
How do I know it’s time to rebrand?
It’s one of the questions I get asked the MOST often, and I happen to be deep in it right now — so here’s my process.
Do any of these thoughts sound familiar:
My content doesn’t feel fun/exciting anymore. My brand feels limiting. It’s time to enter a new phase of my business… and my brand feels OLD. I’m reworking my core offers… they don’t really match my brand. It’s just not ME anymore.